Richard Hamilton's collages really sum up Pop art and the feeling of that time. His work shows how advertising and mass imagery influenced interior design. It's interesting how his work becomes about memory and nostalgia for current audiences, but at the time it wasn't to do with that at all - it was about modern life. The use of magazine cuttings and and mass imagery from the time makes modern day viewers immediately think of the 60s. I like the idea of collaging imagery associated with a certain time in the past, to trigger memories for people, and to enforce this idea of 'shared' memory. The use of mass media is a really useful way of getting across this idea of collective memory, and shared experiences of the masses as most people have seen this sort of imagery.
In modern culture other things that we have in common are material things such as fashion/gadgets and media such as TV - which can show a certain era and trigger memories for people. I have started collecting imagery from magazines, but I'm also combining these images with my own personal imagery as I am interested in the relationship between personal and collective memory.
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